Louisiana: East Baton Rouge Parish Superintendent Understands Public Schooling in the Era of Parent Choice

Charter schools are expanding in East Baton Rouge Parish,
Louisiana. In the fall of 2014, new charters have been approved and are scheduled to open in the parish, other charter schools are expanding, and the East Baton Rouge
Parish School Board is bracing for a potential reduction in revenue as a result
of parents choosing to send their children to public charter schools over board-operated
public schools. According to Diana Samuels of the Times Picayune, the school district is bracing
for a potential reduction in revenue in the ballpark of $20 to $22 million, or
about 5% of the district’s general fund budget. The district’s Chief Business
Operations Officer is quoted in the article saying, “Our biggest concern (for
the next budget year) is money going out the door.” That statement isn’t one
that will inspire confidence in the parents of East Baton Rouge Parish. Nevertheless,
I’ll give her the benefit of the doubt and say she probably didn’t mean it the way it came out.

But the East Baton Rouge Parish district superintendent’s
statement in response to the district’s revenue concerns is quite different.
Superintendent Dr. Bernard Taylor said, “We’re going to have to fight fire with
fire,” offering that the district must offer curriculum and programs that give district
schools a competitive advantage over charter schools. Dr. Taylor understands
that public education in the United States, and especially in the state of
Louisiana, is entering a new day. Traditional public schools can no longer rest
assured that children will walk through the doors simply because they live in
the neighborhood. In the coming era of parent choice, all schools, whether they
are private, magnet, charter, or traditional public, must compete to attract
and retain students. In the era of parent choice, all schools will become
schools of choice, and schools that refuse to or fail to compete will be forced
to close their doors. That means educational leaders, including
superintendents, school boards, principals, and school governing bodies, will
have to adopt the mindset of Dr. Taylor. If you want to continue to serve students,
you will have to compete for them. Schools will have to give parents reasons to
choose them. With neighborhood traditional public schools as just one of a
growing number of options available to parents, traditional public schools,
just as charter schools, will have to give families good reasons to enroll and
remain.

Depending on where you live, that era of parent choice in public education could be near. If you live in Louisiana, that era is already here.

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